Google Ads Management

Affordable Google Ad’s management services. Get instant results and only pay when people visit your website with pay per click (PPC) advertising. With a flexible ad budget and audience targeting, you have total control over the reach and performance of your ads.

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Pay Per Click

PPC (Pay per click) is a very effective advertising method for smaller budgets. With many types of advertising, you pay a fixed amount for your ad space, no matter how many people see it or contact you. Pay per click (PPC) advertising means you only pay when someone interacts with your ad, providing a chance for conversion. You can set whatever ad budget you are comfortable with and adjust the amount later as you require.

Conversion Tracking

Track your visitors through the entire sales lifecycle, from when they click on your ad, to the moment they make a purchase. Tracking conversions and analysing data can lead to more effective marketing decision’s and can help you find ways to enhance your customer journey. Analysing your ad’s performance can give us valuable information to decide which ads are working and which aren’t so you can decide where to focus your ad budget.

Audience Targeting

You can’t be everything to everyone! Defining your target audience can go a long way to understand the unique needs and motivations of your customers. Google ads audience targeting lets us target our campaigns based on the user’s interests or demographic information. This is a great way to reach your most valuable clients while filtering out all the people who aren’t a good fit for your product or service.

Instant Results

Getting started with Google Ads is effortless and you will see results straight away. Create an ad campaign, define your keywords and target audience, set a budget and you are all set to go. While SEO is the more effective online marketing method long-term in can take some time before your SEO efforts start to take off. Paid advertising like Google Ads can be an effective method to get to gain traffic and get your website off the ground.

Frequently Asked Questions

How much ad budget do I need for a campaign?

You can use whatever budget you feel comfortable with. Clicks are charge based on the competitiveness of the keyword and how many other people are using the keyword in their campaigns. Choosing a very broad competitive keyword will most likely get you many clicks but will come at a higher cost and chances are many of those clicks won’t convert resulting in a poor ROI. It is recommended that you rather use very specific keywords that are focused around the users specific buying intent for example that aren’t too competitive.

How are the target keywords chosen for the Ad Campaigns?

We use Googles “Keyword Planner” and competitor analysis tools to determine the best keywords for your website. Keywords are chosen based on the user intent and overall relevancy to the content of the ad campaign. We also make use of “negative keywords” to filter out irrelevant keywords from your search.

Will I get a monthly Googles report?

The monthly report is an optional feature but isn’t necessary if you would prefer to check the analytics manually. You will have complete access to your Google Ad’s account and will be able to view your analytics information and ad’s performance at any time.

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